Satisfactory ice conditions (have improved over the recent past)
Hosted numerous play downs including Mens & Masters Provincials
& Continental Cup
Well managed and profitable operation
Well maintained, but aging, building
Long term members and strong core of volunteers
Volunteers take pride in work and have strong sense of ownership
Curlers enjoy coming to the club fun, welcoming environment
New leagues are encouraged (e.g. stick league)
Good media relations and internal communication
Use members skills to fill volunteer positions
Membership retention is approx. 85% annually
Revenue generation: reasonable dues, strong bar sales, strong in house
advertising, successful Games application
Solid Board practices: committed, dedicated willing to help, proactive,
good problem solvers, represent a diverse membership well
Have a good member data base with historical information
Good relationship with several local business sponsors and with the City
of Chilliwack
Free parking (becoming less supply due to construction of Arts Centre)
Visibility of curling rink is increasing as traffic counts increase in
area from new sports arena and coming Arts Centre
Our Weaknesses
No business plan
No identified Mission, Vision or Value statements to guide Board decisions
Attracting and retaining night time curlers (i.e. Ladies, Mixed)
Facility:vandalism, costly
to maintain, owned by the city making future of facility unknown
Electronic data base and e-mail
External communications in the community
No volunteer management program: including position job descriptions,
recruitment and retention strategies
Core group of dedicated volunteers (mostly seniors)
No member recruitment and partial retention program
Difficulty in attracting members to serve on the Board
Locker rooms Mens/Ladies
Parking supply becoming inadequate
League executive unify various leagues unify within league
League communication Board/Manager
Individual league ownership/development
Location is away from growing population areas
Volunteer recognition
A more proactive membership
Recognizing good play accomplishments in some areas
Communication within the club
Board organization and infrastructure
Reputation for bad ice conditions in curling community
Inter-club relationship with neighbouring clubs
Unrealistic expectations of Manager
Need to orient and train league representatives to develop consistency
Our volunteer recognition is inconsistent
Do not have a member skills base inventory to match with volunteer
opportunities
Need to monitor satisfaction level of newer curlers (1-3 years)
Need for board member orientation including role clarification,
responsibilities and legal implications
Older ice plant and chiller equipment
Our Opportunities
Larger number of retirees seeking an active lifestyle
Build on the 2010 Olympics momentum
Chilliwack population is 80,810 (2006 Consensus) with a balanced age range
and growing with both young families and retirees
Strong recreation, culture and tourism area
The only curling facility between Hope and Abbotsford
Work experience program in schools
Capitalize on TV coverage
Plug into high school program to make curling a part of the physical
education curriculum
Promote value for the dollar
New Cultural Centre under construction beside the curling rink
relationship Tie-In
Business/Corporate Sponsors & Fun Leagues
Mural(s) on Exterior of Building (i.e. high school graphics arts class or
University of Fraser Valley)
Need to present curling as a cool and welcoming sport especially to
youth
Capitalize on excellent corporate image and explore relationships with
service clubs
Expansion of league options and alternative styles of play
High Schools and UFV students are a potential source of new curlers
Expand our efforts with regard to grant applications
Expand our website content, usage and revenue generation
Our Threats
Competition for leisure dollar: Chilliwack Landing Leisure Centre,
Prospera Sports Centre, YMCA, movie theatres, new Cultural Centre, golf,
skiing, boating, hockey, swimming, fishing, fitness clubs, lacrosse and
soccer
Many recreation and sports options available in the area
Youth heavily involved in minor hockey and soccer
Image of curling in the community: A sport for old people
Image of curling facility: old looking and not particularly appealing from
the outside
Unsure future as the City of Chilliwack owns the Land and Building
The Falls - possible recreation centre development including curling rink
Ongoing property lease renews every five years with the City of Chilliwack
Our building is aging and will need expensive upgrades, e.g. Chiller
Declining bonspiel participation
Changes to drinking and driving attitudes and lifestyle changes resulting
in lower bar revenue
Availability of volunteers
Ability to raise funds for some high cost proposals may affect their
timing and priority